Jolly Back Privacy Policy

This document provides you with information about how we are handling, or are intending to handle, your personal information/data.

Personal data” means any data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to us via our website, over the telephone, by post, via email or in person.

1. Information about us

Jolly Back is committed to protecting and respecting your privacy and complying with the principles of applicable data protection laws. We are registered with the Information Commissioner’s Office as a data controller under number ZA277173 and are committed to being transparent about what information we hold and for what purpose. This policy explains how any personal data you provide us, or we collect from you, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.  Jolly Back is owned and operated by: Jolly Back Enterprises Ltd, registered under company number 07096017 at 17 Laurel Crescent, Smalley, Derbyshire, DE7 6EJ, UK.

2. What personal data do we collect?

Jolly Back may collect and process the following personal data:

  • Information that you provide by filling in forms while ordering or enquiring via our websites ( and;
  • Information provided at the time of subscribing to our communications, posting material, booking onto events or requesting further services. For example:
    • name;
    • gender;
    • business/company name;
    • job title;
    • profession;
    • contact information such as email addresses and telephone numbers;
    • demographic information such as post code, preferences and interests;
    • financial information for order payments and accounts. We will not store your payment card details;
    • address;
    • a list of URLs starting with a referring site, your activity on our, and the site you exit to;
    • Why your made your purchase and where you heard about Jolly Back;
  • Information from your social media accounts but only where you have given us permission to use it. For example, posts, pictures and video footage you share on sites such as Facebook, Twitter, Instagram and LinkedIn;
  • We may also ask you for information when you report a problem or make a complaint and, if you contact us, we may keep a record of that correspondence;
  • We may also ask you to complete optional surveys that we use for research purposes and to provide you with a more relevant customer experience;
  • Details of when you digitally interact with Jolly Back via our websites and other digital channels and the resources that you access which may include the use of cookies (subject to our Cookie policy. See section 12);
  • Information about emails and other communications we have sent to you and your interaction with them;
  • Information from third parties where you consent to those other organisations sharing information they hold on you with us, and where those other organisations lawfully share your information with us. For example: supply and delivery of goods, search engine facilities, payment processing, advertising and marketing;

3. How do we use your data?

Jolly Back will use your personal information to:

  • Process your order;
  • Communicate with you;
  • Ensure that content from our websites is presented in the most effective manner;
  • Authenticate you when ordering and for accounting purposes;
  • Carry out our obligations arising from any contracts entered into between you and Jolly Back;
  • Provide you with information, products or services that you request from Jolly Back or which we feel may interest you, where we are legally entitled to do so;
  • Allow you to participate in interactive features of Jolly Back’s service, when you choose to do so;
  • Notify you about changes to our service;
  • To gather statistics about customers and people interested in Jolly Back for market research; or
  • To segment your personal data to make sure that you only receive information that is relevant to you. For example, if you are based in a school, to make sure that you do not receive information about hospital-based events;

Jolly Back will not use any of the personal information we collect from you to make automated business decisions.

The legal basis on which we collect and process the personal data described above depends on the personal information concerned and the specific context in which we collect it. However, we will only use your personal information where we:

  • Have your consent to do so;
  • Need the personal data to perform a contract with you;
  • Need to process your personal information for our legitimate interests and only where our legitimate interests are not overridden by your data protection interests or fundamental rights and freedoms;
  • Have a legal obligation to collect personal information from you; or
  • Need the personal information protect your vital interests or those of another person;

If we ask you to provide personal information to comply with a legal requirement, we will make this clear at the relevant time, and advise you whether the provision of your personal information is mandatory or not (as well as the possible consequences if you do not provide your personal information).

4. How do we store your data?

Jolly Back will take all steps reasonably necessary including policies, procedures, training and security features to ensure that your data is treated securely and protected from unauthorised and unlawful access and/or use, and in accordance with this policy.  Unfortunately, the transmission of information via the internet, post or other means is not completely secure and, although we will do our best to protect your personal data transmitted to us, we cannot guarantee the security of your data transmitted. Any transmission is at your own risk. 

Where any payments are being collected on our behalf, we require our payment providers to be compliant with the Payment Card Industry’s Data Security standards (PCI-DSS).

5. Who do we share your data with?

We will not sell your details to any third parties. But we may share information about you with some of our trusted suppliers who process data on our behalf to help us to fulfil orders and deliver services and goods to you.  We undertake this data sharing on the basis of our legitimate interests.

We may sometimes contract with additional third parties to supply services to you on our behalf. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, Jolly Back will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

These include:

  • Payment processing companies – for payment collection and refunds. Please note that we use PayPal to process payments. All PayPal transactions are subject to the PayPal Privacy Policy;
  • Marketing agencies – to provide relevant digital content to our customers;
  • Database hosting companies – to host Jolly Back digital platforms (e.g. Jolly Back website) and associated customer databases to enable customers interact with the website;
  • Email broadcasting companies – to send emails to our customers;
  • Mailing houses – To send products and benefits to our customers that are not directly produced by Jolly Back (e.g. publications);
  • Market research companies – to undertake research of our own customers;
  • Social media companies (e.g. Facebook, Twitter, Instagram and LinkedIn) – to provide you with relevant social media posts;
  • Associated organisations with whom we jointly provide services;
  • Online learning hosting companies – to enable our customers to take part in online training and learning;

6. International transfer of personal data

We do not envisage transferring any information about or relating to an individual based in the European Economic Area to anyone who is located outside of it.

However, on some occasions, the information we collect may be transferred to organisations who may store and use such data at premises in other countries. Where we allow an organisation to process your personal information outside of the European Economic Area, we will ensure that we create and maintain appropriate safeguards with those organisations so that your personal information is subject to similar safeguards and protections as when we are processing your personal information inside the European Economic Area (For example, using the European Commission’s standard contractual clauses.

7. How long will your data be retained?

We will hold information about you in our data systems only for as long as we need it for the purpose for which we collected it, which is as follows:

  • As long as you continue use our services (including engaging with emails, entering competitions, making purchases, attending events or downloading content) we will retain and process information about you. In such cases, you will be considered to be an ‘active’ customer. If you have not been ‘active’ as a customer for a period of six years, Jolly Back will deactivate your customer account and anonymise any personal data relating to you;

8. Our Use of Cookies

We may collect non-personal information about your computer, operating system and browser type, for system administration to improve your experience and provide and improve our services. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.

We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data are protected and respected at all times.

All Cookies used by and on our websites are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a message requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Jolly Back to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our websites may not function fully or as intended.

In addition to the above we may use third party cookies to advertise Jolly Back and our products across the internet (for example via Google AdWords Remarketing and other services). Remarketing will display relevant adverts tailored to you based on what parts of the Jolly Back website you have viewed by placing a cookie on your machine. This does not in any way identify you or give access to your computer. Remarketing allows us to tailor our marketing to better suit your needs and only display adverts that are relevant to you.

In addition to the controls that Jolly Back provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can see details of our cookies in Section 12 below.

9. Your rights

Data protection laws and GDPR grant you, as a Data Subject, certain ‘information rights’, which are summarised below:

  • Right to be informed about our collection and use of your personal data;
  • Right of access to a copy of the personal data we hold about you;
  • Right to rectification or erasure if any personal data we hold about you is inaccurate or incomplete (please Contact Us using the details in section 11);
  • Right to restriction of processing (i.e. preventing your personal data processing);
  • Right to data portability by obtaining a copy of your personal data to reuse with another service or organisation;
  • Right to object to us using your personal data for particular purposes; and
  • Right to withdraw consent for the processing of your personal data where the processing is based on consent;
  • Right to opt-out of marketing communications we send to you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you. To opt out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided below;
  • Right of Complaint – If you have any cause for complaint about Jolly Back’s use of your personal data, please Contact Us using the details provided in section 11 and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office which can be contacted at

To note: You may access all areas of our website without providing any data at all and you may restrict our use of Cookies. For more information, see section 12 and our Cookie Policy

10. Changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by date-stamped communication.

11. How to contact us

If you wish to contact us about your personal data or exercise any of the rights described above please email:, telephone: 0115 7140055 or post to: 17 Laurel Crescent, Smalley, Derbyshire, DE7 6EJ.

Jolly Back Cookie Policy

12. How does our site use cookies?

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our Products and Services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies may be set if you follow our links to Facebook, Twitter, Instagram, LinkedIn and if you purchase our products using PayPal.  All PayPal transactions are subject to the PayPal Privacy Policy.  You should refer to Facebook, Twitter and Instagram for their Privacy Policies.

All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

  • Strictly Necessary Cookies;

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

  • Analytics Cookies;

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

Cookies on Our Site are not permanent and will expire as soon as you close your browser window OR as indicated in the table below.

What cookies does our site use?

The following first party Cookies may be placed on your computer or device:

Name of Cookie

Purpose & Type

Strictly Necessary

Session Cookie Only

Normal Usage – deleted as soon as your browser window is closed.


The following third party Cookies may be placed on your computer or device:

Name of Cookie

Purpose & Type


Strictly Necessary

The analytics service(s) used by Our Site use(s) the following analytics Cookies:

The analytics service(s) used by Our Site use(s) the following analytics Cookies:

The analytics service(s) used by Our Site use(s) the following analytics Cookies:

The analytics service(s) used by Our Site use(s) the following analytics Cookies:


Used to distinguish users

Google Analytics



Used to distinguish Users

Google Analytics



Used to limit the number of requests that have to be made

Google Analytics


Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.